Hi, I’m Sergio.

Founder of the creative studio maivisto.

For more than 20 years, I’ve worked as an illustrator, author, and visual thinker.

Along the way, I’ve seen again and again just how challenging it can be to move from thinking to action. Myself included.

At the same time, I believe the ability to act despite uncertainty is becoming increasingly important in a world of constant change and distraction.

And our creativity can help us do exactly that.

Creativity is about much more than drawing, design, or artistic talent.

It’s about taking the first step. Maybe not despite uncertainty, but with it.

It’s about exploring ideas that matter to us and taking the time to build them.

If these ideas resonate with you, I invite you to join the Creative Signal.

Here, I share visual insights, creative tools, and practical ideas designed to help you start creating and keep going.